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Mercedes-Benz all set to enthrall at Auto Expo 2020

Mercedes-Benz, the country’s largest luxury carmaker is all set to excite and enthrall at the 15 th Edition of the ‘Auto Expo 2020’. An array of exciting products, unique services and showcases of latest technologies promise to fascinate the customers and reiterate the high benchmark that the Three Pointed Star’s has set in the Indian luxury car industry. Mercedes-Benz Pavilion will be located at Hall No. 15 and will reflect the brand’s motto for 2020, ‘Res...

Mercedes-Benz's new long wheel base GLE arrives

India’s largest luxury car manufacturer Mercedes-Benz today launched the latest generation of the GLE featuring a long wheelbase. Speaking about the launch, Martin Schwenk, Managing Director & CEO, Mercedes- Benz India commented, “At Mercedes-Benz we know the customers’ pulse and our endeavour is to offer them with product offerings that are best-in class. The GLE remains one such winning product, and the fourth generation GLE that comes with a&n...

Mercedes-Benz India launches ‘Merc from Home’ campaign

India’s largest luxury carmaker Mercedes-Benz further developed its online sales platform and announced today a host of new customer initiatives under the campaign ‘Merc from Home’. This campaign aims for a holistic and transparent customer journey offering a hassle free and transparent process to buy a Mercedes from the comfort of the customers’ homes. The focus of ‘Merc from Home’ will be on the ease of purchase a vehicle using digital...

Mercedes-Benz India restarts operations from today

India’s largest luxury car maker Mercedes-Benz today announced the restarting of production at its manufacturing facility at Chakan, Pune. The production has commenced in a graded manner following the directives from the Government of Maharashtra to reopen and resume operations. The company will plan a gradual ramp-up in the coming weeks depending completely on the evolving current situation, which is being monitored closely by the Leadership Team. The safety...

Mercedes-Benz drives in over 1000 BHP in a day; launches the AMG C 63 Coupé & AMG GT R Coupé in India

India’s largest luxury carmaker Mercedes-Benz, today, strengthened its position in the luxury performance segment by adding two new models to its coveted high-performance AMG line-up. The Born Bold – AMG C 63 Coupé and by the racers for the racers– AMG GT R Coupé are the latest additions to the Mercedes-AMG portfolio in India. With the introduction of these two new AMGs, Mercedes-Benz India firmly underlines its strong presence in the p...

Mercedes-Benz India launches its largest & most luxurious SUV, the new GLS

Mercedes-Benz, India’s largest luxury car manufacturer today launched the newest generation of the GLS – popularly referred to as the S-Class of SUVs. The new Mercedes-Benz GLS is the largest and most luxurious SUV from Mercedes-Benz and offers the customer more space, more comfort, more tech, and more luxury. The new GLS features the most cutting-edge technology offered by any SUV on Indian roads and combines luxury with the character of a true off-roader...

Mercedes-Benz India launches ‘Digital Service Drive Next’ and ‘Pay at your convenience’; consolidates digitisation in its...

India’s largest luxury carmaker Mercedes-Benz today further strengthened its customer service offerings with the launch of innovative digital service solutions, the ‘DSDNxt (Digital Service Drive Next)’ and ‘Pay at your convenience’. These solutions aim to ensure seamless ownership experience and reinforce confidence in the luxury car market in India. The first-of-its-kind smart financial solution ‘Pay at your convenience’ is ...

Mercedes-Benz India to revise ex-showroom price of select models by up to 2% from Oct

India’s largest luxury carmaker Mercedes-Benz India today announced an upward revision of the price of its select model range effective first week of October 2020. The price correction would be up to the range of a moderate 2%, varying across select model range. The weakening of the Indian currency compared to the euro since the past six to seven months, combined with an increase in input costs have been exerting significant pressure on the overall operations. M...

Mercedes-Benz India to make 'AMG in India'

India’s largest luxury car maker Mercedes-Benz today further deepened its commitment to the Indian customers, by commencing the localization of a Mercedes- AMG model in India. AMG is Mercedes-Benz’s performance sub-brand having a wide portfolio of performance limousines, performance SUVs, SUV Coupés, and sports car in its wide portfolio in India. The AMG brand has a dedicated retail presence through the AMG Performance Centres located across Indian ...

Mercedes-Benz India to increase ex- showroom prices of its model range, starting 15th January 2021

India’s largest luxury carmaker Mercedes-Benz India today announced an upward revision of the price of its model range effective 15th of January 2021. The imminent price correction would be in the range of 5%, across model range. Mercedes-Benz has been investing in introducing new technologies and features like ‘Mercedes me connect’ across its product portfolio and introduced certain product enrichments, making every Mercedes-Benz enriched and updated. ...

Mercedes-Benz leads Indian luxury car market for sixth year in a row, readies 15 new products for launch in 2021

India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the sixth year in a row. In an unprecedented year affected by the pandemic that witnessed unfavourable market conditions including a temporary shutdown of business, Mercedes-Benz India handed over 7893 new cars to the customers in the January-December 2020 period. The brand with the Three Pointed Star made a strong comeback in sales after the initi...

Mercedes-Benz continues its product offensive: drives in the A-Class Limousine and rolls out its second locally produced AMG - the AMG A 35 4MATIC

India’s largest luxury car maker Mercedes-Benz today launched the much awaited A-Class Limousine in the Indian market, redefining the limousine portfolio and adding new ownership benchmark for the entire industry. The all-new A-Class Limousine is the longest and tallest in its segment. Extremely sporty and equipped with a high level of features and latest technology enrichments the new A-Class, strengthens the limousine offering of Mercedes-Benz. In addition, Me...

Mercedes-Benz India supports its customers with extended warranty and service initiatives

India’s largest luxury carmaker Mercedes-Benz announced a host of warranty and service initiatives to support its customers due to the current situation. These customer centric initiatives include an extension on timelines to honour warranty claims and warranty protection against lapsed service. In addition, special support on extended warranty, insurance claims and hassle-free warranty extension & insurance renewals are some key highlights of the custom...

Mercedes-Benz India debuts the GLA and AMG GLA 35 4M SUVs in India

India’s leading luxury car manufacturer Mercedes-Benz today announced the availability of the all-new GLA and the AMG GLA 35 4M across India where business is operational. Both these SUVs are also available at the company’s online store for those customers who prefer an online purchase. The GLA’s launch had been delayed from April to the end of May due to the disruption caused by the pandemic. However, based on increasing customer demand, to sustain ...

Mercedes-Benz reimagines future of retail sales for its customers; buying a Mercedes-Benz will never be the same again

Mercedes-Benz India, the country’s largest luxury car maker, today announced a fundamental transition in its retail business in India, by shifting to the futuristic and more customer centric ‘direct to customer’ model, called ‘Retail of the Future’ (ROTF). According to this new business model, Mercedes-Benz India will own the entire stock of cars, sell them via appointed Franchise Partners, invoice the new cars to the customers directly, ...

Mercedes-Benz India launches the S-Class

India’s largest luxury car manufacturer Mercedes-Benz today launched the seventh generation of its flagship limousine the S-Class in India. Referred to as the ‘Best Car in the World’, the new S-Class represents fascination of the brand and redefines the automotive luxury segment with numerous human centric innovations around driver assistance, protection and interaction. Not only does the S-Class become much more intelligent, it also takes the drivin...

Mercedes-Benz India launches the Mercedes-AMG GLE 63 S 4MATIC

India’s largest luxury carmaker Mercedes-Benz continued its product offensive in the market and introduced the all-new AMG GLE 63 S 4MATIC Coupé. The launch of the four-litre V8 AMG GLE 63 S 4MATIC Coupé further bolsters the company’s core AMG range of pure performance Sports Utility Coupés in India. A stylish and electrified coupé with exceptional agility and driving dynamics, the all-wheel drive AMG GLE 63 S 4MATIC Coup&eac...

Mercedes-Benz India implements ‘Retail of the Future’ in India; ushers in customer-centric ‘direct to customer’ sales model

Mercedes-Benz the country’s largest luxury carmaker, today implemented the futuristic and highly customer-centric ‘Retail of the Future’ (ROTF) business model, ushering in a fundamental transition in the luxury retail landscape in India. This ‘direct to customer’ model which was first announced in June 2021, was launched after the successful beta testing phase, by Martin   Schwenk, Managing Director &&nbs...

Mercedes-Benz launches the iconic and timeless SL

India’s largest luxury carmaker Mercedes-Benz India today launched the iconic and timeless automotive icon, the SL, in its most advanced AMG SL 55 4MATIC roadster version. In a first in its history, the SL Roadster now in its 7th Generation, has been developed entirely by Mercedes-AMG in Affalterbach, elevating SL’s rich tradition as one of the most aspired modern lifestyle vehicles, from Mercedes-AMG portfolio. The SL has seven decades of driving legacy and to this day stands fo...

Mercedes-Benz continues its sales momentum in the January-September period; Delivers 12,768 new cars, registering a 11% year-on-year growth

India’s most desirable luxury car maker Mercedes-Benz today announced strong sales momentum in the January-September 2023 period, delivering 12,768 new cars to customers. With a growth of 11% YTD, Mercedes-Benz continued to witness all-round demand for its products, despite facing supply challenges in Q3. The strong customer preference for the brand is driven by an attractive product portfolio and a seamless omni-channel customer journey experience, created with ...

Get off the road to get on the road to recovery

“Unprecedented times,” without a shadow of a doubt, has to be the word of 2020. And why not, afterall, not many of us have known or seen anything like the Coronavirus crisis that is unfolding before our eyes. Nevertheless, while we all know that we will battle this crisis and come out triumphant, it is also important to understand that this can only be achieved by disciplining ourselves and remaining indoors. Meanwhile, the Auto industry, which has gone out of its way and offered ...

Der Meister

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, tells TURN OF SPEED (TOS) about “the new normal,” how their product launches for this year remain unaffected, as well as how the response to their Digital initiative has been overwhelming.  Read on...   TOS: Tell us about the preparatory steps that you, at Mercedes-Benz, have taken in order to ensure that your employees who return to work are safe in your office and at the plant?&nb...

‘S’uperlative Class

Since its inception, Mercedes-Benz S-Class, has been at the top of the pecking order. Synonymous with fine taste, the S-Class has always occupied pride of place as “The Luxury Sedan” in eminent celeb garages. Little surprise then that since 1951, Mercedes-Benz has sold over 4 million units of the S-Class worldwide. From the Model 220, 135 years have gone by, and Mercedes-Benz continues to deliver the epitome of luxury. Now, in its 7th generation, the all-new S-Class comes wit...

Mercedes Benz EQB: Go for Rose Gold

Fads come and go but frankly, one fad that I didn’t really think much of, until only a few years back, when it arrived on the scene, was the colour, Rose Gold. However, this was before I saw an Italian manufacturer of fine writing instruments offering this pen in Rose Gold. Back then, this colour was aimed primarily at the Middle Eastern market. Last year, one of my favourite Japanese watchmakers offered a digital watch in Rose Gold. Fast forward to 2022. Now, the German car m...